Utopia Communications
Advertising + Design

Ottawa-based Utopia creates high-impact advertising and marketing campaigns based on three core elements: purposeful strategy, shrewd concept and compelling design.

Sites designed, written and implemented
by Utopia Communications, Ottawa www.utopiacommunications.com
Treefrog Ñ web developers site,
Drug Royalty Ñ royalty financing site,
Skypoint Capital Ñ telecom, networking venture capital site,
Leikin Group Ñ real estate developers.

http://www.treefrog.bm
http://www.drugroyalty.com
http://www.skypointcorp.com
http://www.leikingroup.com
http://www.darbymachining.com Related Links
http://canada.firmlist.com/ontario/ottawa.phtml
http://www.ncf.ca/~dw413/rw_adlst.htm
http://www.rgdontario.com
http://www.gdc.net
http://www.orcc.on.ca
http://ihaveanidea.org
www.hashbrown.ca

Our idea of perfection

Utopia was founded on the premise that truly outstanding marketing and advertising has three essential components: purposeful strategy, shrewd concept and compelling design. We believe that if any one element is absent, the other two just won't fly.

We also believe that for many organizations, getting great strategy, concept and design from a personably small shop would be darn close to ideal.

Welcome to Utopia.

Donna Darby,
Creative Director, Utopia Communications

The Utopia Process

Resisting the allure of graphs and charts

We're so focused on good relationships bearing great results that we're loathe to over-inflate our process with diagrams and fancy descriptions. Still, a few key aspects do warrant a closer look.

Strategic direction
At the launch of every project, we carefully assess the task at hand and strategically map out objectives, target audience, preferred vehicle, timeline, budget considerations, and, most importantly, desired results. Clear answers to all essential questions are compiled in a strategy document and project schedule submitted for client approval.

Conceptual development
With strategy in hand, Utopia's creative teams get busy developing concepts--the "big ideas" that combine words and images to engage the viewer and convey the main message. Ample time and patience are required here to go beyond familiar territory and give shape to the resolved, distinct and fresh ideas that make the biggest impact. When the most compelling directions have emerged, Utopia typically presents the 2 or 3 strongest options for client review.

Client relationships
Our line of work is no different from any other: The best outcomes are achieved through strong relationships conducted with a personal touch. That's why Utopia treats ongoing and direct contact between clients and senior staff as an essential part of doing business. Besides, getting to know clients is not only the best way to understand their challenges--it's also a pleasure unto itself.